Our recent engagements have spanned across multiple therapy areas and functional disciplines within healthcare.
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diabetes customer segmentation
Completed landmark national quantitative survey with over 300 patients, 300 healthcare providers and 50 managed care organizations. Developed personas, detailed unmet needs, and measured reactions and purchase intent for a diabetes device company's future product pipeline. Multi-city focus groups also added qualitative validation to findings from quantitative surveys.
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automated insulin concept testing
Seagrove completed numerous in-depth interviews with people living with diabetes and community/academic endocrinologists to help finalize product design and customer messaging ahead of a major global automated insulin delivery system launch. Worked across a diverse multi-functional spectrum of stakeholders to define winning product attributes and coordinated with brand agencies to test and prioritize web and print content to support the commercial launch.
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“Big pharma” commercial strategy
Completed interviews and online quantitative surveys with PCPs and managed care decision makers to help shape a large pharmaceutical company’s pipeline strategy in the diabetes space with an emphasis on product differention, innovative business models, and digitally-enabled delivery solutions.